
SEO stands for Search Engine Optimisation and is about driving more organic traffic to your website or an app.
Search Engine Optimisation (SEO) is a common term for techniques and activities aimed at improving visibility and discoverability of websites in search engines like Google and Bing. When you perform organic search, the search engine returns search engine results, a list of possible answers to your query. It goes without saying, higher the listing is, more chances to be accessed. Obviously, you can improve your chances to be discovered by paying for being seen (PPC) but it might be costly so the best way is to address organic traffic through keyword research and targeted keywords, page optimisation and all what a professional seo consultant can do through years of exprience.
SEO specialists attempt to improve quality and quantity of the organic traffic coming from search engines by improving site’s core metrics, speed of loading, URL structure, content quality, targeted keywords and more.
Traditionally, SEO is divided into 3 main groups:
Expert SEO Services for small, medium and large businesses including e-commerce and affiliate marketing companies.
SEO stands for Search Engine Optimisation and is about driving more organic traffic to your website or an app.
Salez Mashine provides high quality Search Engine Optimisation, link Building and Content marketing services:
As a business owner or business manager you may be wondering, what’s best for my busines: Search Engine Optimisation or PPC?
The answer depends on your business goals and strategy. While PPC Marketing allows businesses to tap into an immediate stream of potential revenues, SEO is a long term strategy tailored for organic growth and visibility. If your business needs to get customers here and now, pay-per-click campaigns are probably the way to go. On the other hand, if the business plans to grow over time, organic traffic is much more cost-efficient and profitable. After all, organic search and organic traffic reflexts the intent of the user so search engine optimization can bring better quality matching what user is looking for. In addition, link building (off-pageSEO) can increase relevant referral traffic and increase your sales potential.
Ideally, these two should work together to bring your business where you need it to be!