Google Ads Management For Small Business Within Telco Industry
We created Google Ads account, researched keywords, set up campaigns and manage the performance of Google Ads
Google Ads Management for Telco company project:
Scope: Google Ads Account setup, PPC campaign hierarchy, keyword research, campaign management
The client (confidential) relies entirely on their website for lead generation (calls and lead forms). They are on the market for almost 2 years and exist in a highly competitive landscape.
They tried Facebook Ads but abandoned them due to high costs and low quality of leads. They decided to take a different route with PPC campaigns and hire a professional Google Ads Management Company.
PROJECT SCOPE
- Google Ads Account setup and Campaign hierarchy
- Keyword and competition research
- Campaigns Launch and Management
- Conversion Optimization
This project started with market research of niche competitiveness and keyword difficulty. Keyword research was the crucial part in creating first campaigns to acquire data needed for campaign optimisation.
We designed campaigns and structured them to match the needs and over time increase conversion values. We worked with client’s sales team to understand customer needs and common objections and to address them in order to qualify the advertising.
The client decided to adjust their page structure in accordance with our suggestions to match customer and search intent what in turn helped to bring better organic traffic and higher quality of organic leads.
Once we completed the initial phase we designed landing pages and created campaigns pointing to these landing pages. We started A/B testing to achieve the best CTR possible.
- Organic Visits Improvement
- Organic Traffic Increase
- Lead Form A/B Testing for Conversion Optimisation
- Sales Growth
- Keyword visibility improvement
As Google Ads Management company we always strive to achieve best results. Although this customer relies heavily on PPC campaigns we also suggested site structure adjustments based on search terms results in order to bring more organic traffic and better quality leads
We conducted A/B Testing of landing pages and forms for better optimisation of conversion actions such as lead form submissions, chats and calls.